Case Studies
Background
Juniper Landscapes were a start-up landscape gardening company made up of a group of highly experienced landscape gardeners and garden designers. As a start-up, they recognised the need for a strong initial marketing push in order to build their customer base. They saw the web as a key part of this strategy and an area where they could stand out in what is a highly competitive industry.
The Challenge
To create a professional, easy to use website which displayed the work and experience of the Juniper Landscapes Team to it's full potential. Simple, easy to understand language coupled with relevant, interesting photographs would help showcase the teams capabilities whilst keeping a clean and effective look.
Implementation
We developed a clean, professional design and simple content architecture which was easy to browse. We worked with the Juniper team to develop and identify content and imagery which gave a rounded and detailed overview of their capabilities. We also added a blog as a way of better engaging with site visitors and reinforcing their key words in order to organically boost their search engine performance.
Result
Juniper Landscapes began generating new business requests through their website from the day it was launched. Overall the site has achieved a look and fell which is engaging and has produced an outstanding rate of conversion of site visitors into business leads.
Juniper Landscapes Website: Landscape Gardener
