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What constitutes great design is a subjective debate and often varies from industry to industry. However, I am often asked - What's your favourite business website? (in other words, what's your favourite website that's trying to sell you a product or service as opposed to a News site such as bbc.co.uk or a Social Networking site like Facebook) Now, by design I mean 'look and feel' - there are of course many other factors that should be taken into account when building a website, not least 'ease of use'. However, the look and feel of a site is something that a user will garner in the first few seconds that they are on it and if they don't like it, they are unlikely to go any further.

Making a great first impression should be a paramount objective of any website. If the user likes the look of you, they are more likely to do business with you. With your competitors just a mouse click away, doing business online can be a fickle task. That being said and without further ado, let me point out a couple of websites that I think are pretty spot on.

http://www.mint.com
http://www.coupa.com


These sites both have an understated wow factor to them, in my eyes anyway, and if I needed their services and everything else seemed okay, there's a good chance I would buy from them. That's the power a great first impression can have. I don't want to go into any detail about why I think these designs work in particular but I would be interested to hear what anyone else thinks. And if you have come across any websites that you have been impressed with please leave a link below.


Thanks